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Towards Social Search: Query Routing in the Social Web

The emergence of the world wide web has brought to attention yet another web—the social web. While social sciences have extensively studied various aspects of societies and social interactions, we are currently in a position to engineer methods, services and solutions based on the social web. One important emerging class of such methods can be broadly called social search, which is a radically different way of searching for information than the currently popular method of using search engines. We argue that there are several practical situations where the use of search engines in their current form (e.g., Google) is inefficient, and often not feasible. The goal of this proposal to study a novel approach to social search based on query routing in the social web.