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Personalization Technologies
Personalization Technologies: a Process-oriented
Perspective
Much recent research and development in
personalization has sought to create new technologies, understand
personalization from a business perspective, and develop novel
applications. However, since personalization is a rapidly developing
field, there still exist several points of view among researchers and
practitioners as to what it actually is. Here, we synthesize these views,
employing a process-oriented perspective to explore the field.