Your column nicely points out that much of the blame for the Internet bubble can be attributed to the myth of Internet Time, which led to action without due diligence. A major reason this myth was so powerful and so destructive is that it dovetailed neatly with some other ideas, such as "network effects" and "first-mover advantage," which had some validity, but were blown out of all proportion. The April 2001 issue of Technology Review published a short piece by me on this subject, titled "The myth of Internet time," . It is based on a longer study from 1997, which shows that novel technologies still take on the order of a decade to diffuse widely. (Just consider cellphones, or fax machines, or music CDs.) Andrew Odlyzko University of Minnesota